Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2017 and 2019, … In early 2018, AdWeek published an article predicting that influencer marketing would be a $10 billion industry by next year. Profit from additional features by authenticating your Admin account. So do the brands, as there is a substantial amount of money changing hands. 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Influencer content may be framed as testimonial advertising; influencers … Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering advertising and marketing, Profit from additional features with an Employee Account. Register in seconds and access exclusive features. My predictions for 2019 are that some of the investors in this industry will lose money and more marketing teams will bring influencer marketing in house. Then you will be able to mark statistics as favourites and use personal statistics alerts. The final piece of the types of influencers … Three Cellular Networking Predictions For 2021. As soon as this statistic is updated, you will immediately be notified via e-mail. All Rights Reserved, This is a BETA experience. If you tap through the daily media or advertising industry news, you'll notice a consistent stream of influencer marketing-related topics. DOWNLOAD PDF [207 Pages Report] The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of … Another way to determine the size of the market is to see how many people have a job that pertains to influencer marketing. Many influencers buy fake followers, so their engagement rate is low. You can only download this statistic as a Premium user. You need at least a Single Account to use this feature. That would suggest that Statista is right in thinking that the market has doubled in size since 2017. 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. It is estimated to grow with a … That said, it’s going to be an exciting couple of years for influencer marketing as an industry, and knowing where to invest your time will be critical in determining your success. Marketers need the ability to: Invite influencers … By my own calculations, I have found that influencer marketing-related positions have certainly doubled on LinkedIn, from about 77,000 jobs in December of 2017 to about 176,000 in January of 2019. This means anywhere between 15 and 25 billion minimum TAMs (total addressable markets). You need a Single Account for unlimited access. Please authenticate by going to "My account" → "Administration". FELTON, Calif., Oct. 21, 2020 /PRNewswire/ -- The global influencer marketing platform market size is projected to touch USD 23.52 billion by the end of 2025, as per the report released by … Ultimately, this causes some companies to spike, then plateau or decline. The global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast … Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook This statistic is not included in your account. On the contrary, micro-influencershave less followers but they work to maintain personal bonds with their audience. However, as Taylor Lorenz writes about in The Atlantic, influencers have developed a habit of faking sponsored posts, using #ad or a similar tag even when it isn't, which could make the value of this industry extremely hard to quantify. My core business relies on customers doing influencer marketing, and for those that do it correctly, it can generate massive returns. The Global Influencer Marketing Platform Market size is expected to reach $26.4 billion by 2025, rising at a market growth of 30.6% CAGR during the forecast period. "Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. This means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from $6.6 billion in 2019 to $9.7 billion in 2020. Chart. Intel Confirms Core i9-11900K: 19% Faster Ryzen-Killer Inbound? I think most of these market studies are off base because EMV is subject to a lot of error. Global Influencer Marketing Platform Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026. New, Everything you need to know about the industry development, Find studies from all around the internet. The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast … SAN FRANCISCO, Jan. 13, 2020 /PRNewswire/ -- The global influencer marketing platform market size is anticipated to reach USD 23.52 billion by 2025, exhibiting a CAGR of 26.8% over the … You only have access to basic statistics. Statista. By my own calculations, I have found that influencer marketing … You may opt-out by. [135 Pages] Global Influencer Marketing Platform Market size is estimated to be valued at US$ 33.3 Bn in 2020. • Market analysts predict that the influencer marketing industry will be worth north of $15 billion by 2022, a rise from $8 billion in 2019. While it may seem like the industry is huge, I'm here to tell you that it's a pretty small market opportunity. Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars) [Graph]. At Collabary, we always adopt a two-tiered approach when developing a social media strategy that takes into account the size … With a plan set around … Influencer marketing platforms allows marketers to build, execute, and report influencer campaigns of any size, shape, and complexity in hours, not weeks. Co-Founder of Dovetale, a social media analytics solutions built for agencies and brands of all sizes. This feature is limited to our corporate solutions. Don't get me wrong: I'm a fan of influencer marketing, and I do think that it will continue to grow. Our Instagram Influencer Marketing Methodology We predict the Instagram influencer market will reach $1.7 billion by the end of 2019, and $2.3 billion by 2020, based on an analysis of … As a Premium user you get access to background information and details about the release of this statistic. They suggest the market will be worth somewhere around $4.86 billion to $16.616 billion by 2020. Given this data and the amount of continued funding that seems to go into influencer-related companies, I'm still perplexed by why some venture capitalists fund them. Dollars). Please do not hesitate to contact me. We are … Influencer marketing is one of the latest forms of marketing. 2.1.1 Global Influencer Marketing Platform Market Size… ", Influencer Marketing Hub, Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1092819/global-influencer-market-size/ (last visited January 12, 2021), Influencer marketing market size worldwide from 2016 to 2019, Global influencer marketing value 2016-2019, Influencer marketing campaign average EMV 2016-2018, Influencer marketing platform market size worldwide 2017-2027, Share of global marketers using influencers in 2019, by tier, Spending on influencer campaigns according to marketers worldwide in 2019, by tier, Average amount paid per influencer marketing post in the U.S. 2019, by ethnicity, Average amount paid per influencer marketing post in the U.S. 2014-2019, by gender, Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform, Number of influencer marketing programs ran by marketers in the U.S. 2019, Common means of managing influencer programs by marketers in the U.S. 2019, Leading factors swaying towards cooperation with influencers in the U.S. 2019, Influencer marketing success measurement metrics in the U.S. 2019, Most effective content types in influencer marketing according to U.S. marketers 2019, Leading brands in Instagram influencer marketing worldwide in 2018, by earned media, Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending, Fastest-growing English-language influencers on Instagram 2020, Leading U.S. influencers on social media 2018, by cross-platform actions, Impact of influencers on global consumer purchasing in 2018, by influencer tier, U.S. internet users paying attention to influencer recommendations 2019, by gender, U.S. internet users paying attention to influencer recommendations 2019, by ethnicity, U.S. internet users paying attention to influencer recommendations 2019, by age, Amounts spent on purchases influenced by online influencers in U.S. 2018, Distrust in influencers and bloggers among U.S. internet users 2019, Active Instagram influencers share 2013-2018, by number of followers, Adpick's online influencer income distribution South Korea 2018, Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019, Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical, Adpick's online influencer number South Korea 2013-2018, Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier, Adpick's online influencer age distribution South Korea 2018, Adpick's online influencer gender distribution South Korea 2018, Influencer ad impact level on buying decisions on WeChat, China H1 2019, by category, Leading ways to find influencers by marketers in the U.S. 2019, Opinion of marketers on working with influencers in the UK 2017, Effectiveness of influencer marketing according to marketers in the U.S. 2019, Opinion of marketers on influencer marketing spending in the UK 2017, Presentation of purchased product by social media influencer in the U.S. 2019, Promotions encountered through stories or posts on Instagram in the U.S. 2019, Italy: online registration forms use to profile customers 2017, by industry, Distribution of unicorns worldwide as of January 2020, by industry, Plans concerning outsourcing / managed services by industry sector 2019, Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Another way to determine the size of the market is to see how many people have a job that pertains to influencer marketing. Instagram influencer marketing alone is estimated to be a $1 billion … Most of the marketing materials linked seem to be just that: marketing materials. The Loyalist – The Most Important Types of Influencers? Chapter 1 Influencer Marketing Platform Introduction and Market Overview. 2.1 Market Overview. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Change in influencer marketing budgets in the U.S. 2019, Influencer marketing budget allocation in the U.S. 2019, Types of compensation U.S. influencers receive for campaign involvement 2018, Leading challenges of influencer marketing in the U.S. 2019. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, The Top 5 Digital Transformation Trends In 2021 For Small And Mid-Size Businesses. Expertise from Forbes Councils members, operated under license. Influencer Marketing Hub. The more "data" you publish, the more prospects will read it and the more customers you'll get. InfluenerDB produced a beautiful infographic outlining the rising influencer marketing trends based on their assumed earned media values (EMV). Back to step one: research. Let's compare that with some of the most comprehensive industry reports on influencer marketing. Therefore, their posts get higher engagement. Are you interested in testing our corporate solutions? Then you can access your favorite statistics via the star in the header. However, I still haven't seen a company that is able to shift their reputation in a customer's eyes. New, Figures and insights about the advertising and media world, Industry Outlook It makes sense to prop up an industry that pays your bills. Corporate solution including all features. Chapter 2 Executive Summary. Please create an employee account to be able to mark statistics as favorites. May 28, 2019. Influencer Marketing Platform Market by Indications, by Distribution Channels and Regional … Photo credit: You X Ventures When it comes to influencer marketing, there is no such thing as a one-size-fits-all technique. The rising need for … Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. and over 1 Mio. 7% of companies plan to invest over a … facts. Accessed January 12, 2021. https://www.statista.com/statistics/1092819/global-influencer-market-size/, Influencer Marketing Hub. Influencer Marketing Stats & Facts The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Insider … "Influencer Marketing Market Size Worldwide from 2016 to 2019 (in Billion U.S. The global influencer marketing platform market size is projected to touch USD 23.52 billion by the end of 2025, as per the report released by Million Insights. As a Premium user you get access to the detailed source references and background information about this statistic. Influencer marketing platform market size worldwide 2017-2027 Published by A. Guttmann, Feb 4, 2020 In 2018, the global influencer marketing platform market was valued at 137 … With search for “influencer marketing” nearly at 10,000 (average monthly U.S. Google searches), a three-fold increase from the start of 2016 means that interest in influencer marketing is … Learn more about how Statista can support your business. The ideal entry-level account for individual users. The success of any influencer marketing campaign doesn’t solely ride on the number of followers. My main concern is that venture capitalists won't see the returns they need, and they are propping up a market that is much smaller than they think. Do Social Media Companies Have The Right To Silence The Masses – And Is This Censoring The Government? In my opinion, Statista's report that the global Instagram influencer marketing industry was worth $1.07 billion in 2017 and will hit $2.38 billion in 2019  is probably closer to reality. (May 28, 2019). In, Influencer Marketing Hub. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies Opinions expressed are those of the author. Industry Insights The global influencer marketing platform market size was valued at USD 4.6 billion in 2018 and is projected to register a CAGR exceeding 26% from 2019 to 2025. Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. © 2021 Forbes Media LLC. I would assume that not everyone in these positions mentioned on LinkedIn actually does influencer marketing day to day; rather, some just list it as a skill. The best and biggest venture capitalists in this space, such as 16z, KKR, USV and Sequoia, look for big market opportunities. Influencer outreach: How to contact influencers. dollars)." According to Mediakix, the influencer marketing market, which was at $500 million in 2015, will grow to $5–10 billion in the next 5 years. MediaKix also released a commonly cited report claiming that the industry could be worth between $5 billion and $10 billion by 2020. And background information about this statistic market Overview account '' → `` ''. The detailed source references and background information and details about the release of this industry is,! 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Early 2018, influencer marketing size published an article predicting that influencer marketplaces and brokerages have.